A very clever and unexpected ad on YouTube for Wii.

Created by Draft/FCB.

Old but eventually had to be posted.

Kodak uses the well established UGC strategy with Make Me Super to get some viral action going (and sell merchandise at the same time). Nice but seen better. Interestingly they missed out on leveraging social media aside from letting you send it to a friend. You’d turn the concept into a Facebook app, wouldn’t you?

More from the creators on fatawesome.com.