A sad day for Lacoste. They celebrate their 75th birthday and their agency sold them this campaign. The concept must have taken approximately 2 hours playing with a Wii console and I deeply hope people won’t look that knobbish playing tennis in 75 years. Just thinking of all the cool stuff they could have done with this legendary brand makes you want to cry. René is turning in his grave as we speak.

And yeah, there’s a (disappointing) microsite too where you can even share your vision (and hope anyone cares) - a prime example of let’s-do-some-UGC-itis. I’m sure they’re on Facebook as well but I’m too scared to check. Looking at YouTube it’s worth mentioning that their clip generated a massive 418 views in 6 days.

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An initiative by MTV, the Burma Arts Board and Shilo.

I couldn’t think of a more random way to interrupt the chess champion’s speech.

Levi’s’ second release of a series of 10 virals. Cute but I don’t think this one will match the success of the first one which took off like a bomb with over 3m views.

A campaign for condoms from Belgium.
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