WTF?

A slightly NSFW pinball game to promote awareness of the Durex Play Shop where shy Singaporeans can order their sex toys online.

You gotta give Pedigree credit for their marketing. Each time I come across one of their campaigns it amazes me what they have achieved with the brand, especially comparing it to their breeder ads many years back. And looking at their recent advertising you can clearly see the focus on mongrels in their ads to work the brand name issue.

If you’re a dog owner I’m sure you’ve seen the Adoption Drive campaign which Pedigree will support with a $1 for every dog picture uploaded to the mosaic. What are you waiting for?