A whole new sphere of (freaky) social participation has arrived. Mod My Life enables the internet audience to:

…control people by telling them what to do, what to say, and where to go. Imagine being able to see and hear the world around them as each new scenario unfolds.

To promote Emirates’ new direct flight from Dubai to Sao Paulo, they filmed some guy called Fernando who wouldn’t shut up for 14 hours and 40 minutes which equals the duration of the flight.
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The must-have fashion accessory.
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Cool ad for Australian men’s interest magazine The Picture.