Well, well… Overall a very nicely done site for spam but I’m not sure yet if it’s real or a spoof. Seriously:

SPAM Fans unite! Send us your SPAM pictures, poems, and paraphernalia. You could be featured right here on SPAM.com! Join the tastiest club on the planet. Get the e-newsletter! Like SPAM itself, a SPAM Fan Club membership lasts forever.

The street parties with the Spammobile look like heaps of fun too:

I really don’t mind this kind of viral campaign but it makes one wonder how the agency got away with this. Here and here are further clips. Pervs.

But then look at what Lee Cooper’s been up to in the 80s:

BMW’s viral to promote their performance center.
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