Apple’s blunt response to Microsoft’s $300m I’m a PC campaign.

• Scientific study finds web search improves brain activity
• MarketingSherpa released their 2009 Email Marketing Benchmark Guide - the exec summary is available as a free PDF
• Flashplayer 10 and Silverlight 2 have been released
• Sequoia Capital presentation on startups and the economic downturn
• Doritos banner takeover plugin campaign is a great idea but the website is not up - fail
• David Armano on unconventional marketing
• NASA says space smells like steak
• Kenya’s elephants send text messages to rangers
• Microsoft’s new website for web pros
• Facebook announces 25 winning applications to receive funding
• If you think your shoes are uncomfortable think again
• Twitter Search, useful tool to find out what people are saying about a topic
• The search for a good tagline for Windows 7
• And here’s the explanation why 7
• An article about Australia’s great firewall, courtesy of Duncan
• Brandweek on some study around marketers using viral video
• Dropbox - easy sharing between computers of all different platforms
• Interactive Dobpler LED wall from Norway
• Live Search Maps mistakes pond for Atlantic Ocean – Fail.
• Dell wants you to contribute to the first-ever crowdsourced whitepaper
• Facebook now stores a Petabyte of pictures and traffic peaks at over 300k images per second
• And then there’s Dell’s social media help for small businesses on Facebook
• TechCrunch’s post on Federated Media’s new way of measuring campaigns
• ‘I Am Under 18′ button clicked for first time in history of the internet
• Walt Mossberg on Google’s G1 phone
• Why Windows Mobile is in trouble
• Seth Godin lets you download his Tribes ebook for free
• 20 sites helping you to master user interface design
• And a free whitepaper on mobile advertising for newbies
• MySpace launches MyAds so small businesses can create their own, templated creative (makes you wonder why Google didn’t come up with this ages ago as part of AdSense)
• h+, a web-based quarterly magazine, available as a free PDF
• Guns N’ Roses hunt for an ad agency to promote their album Chinese Democracy

David Perry’s talk at TED. You can also follow the game designer on his blog.

Dire straits ahead.

• First off a whitepaper on measuring visitor engagement on website
• Awesome resource with tons of information in Jakob Nielsen’s Alertbox on current issues in web usability
• An interesting post on the problem with account planning
• Quantum Code, a mobile campaign by Sony, type this URL into your mobile phone browser: http://www.quantumcode.mobi/
• Seth Godin’s 9 steps to PowerPoint magic
• Find a specific username on all sorts of SM sites with this and this tool
• Dozens of sites for green living
• Thoughts on empathy & social media combo
• RRW post on Cisco’s router launch through SM
• Technorati’s state of the blogosphere 2008
• Lightbulbs could replace Wi-Fi
• Help against having to regret those emails you wrote when you were drunk
• Google finally monetizes their massive YouTube traffic with click-to-buy links underneath music videos
• The IAB report on the online ad revenue in the first half of 2008 and how it might look later in the year

More (in Italian) on the DAConnect website.

Looks like an early execution of the sustain phase of CPB’s Microsoft Windows campaign.