OLPC: Zimi
I’m a fan of this initiative but have to link back to this here.

I’m a big fan of entertaining and engaging online campaigns using video in an interactive way and here’s a little beauty from Greece for the Lacta chocolate bar, produced by Ogilvy One Worldwide. You decide whether the love story is successful by making choices. In my case there wasn’t much love going as I took a wrong turn and lost Joanna. Might need to try again.
Link
What also caught my eye is that when you right click the agency inserted a little Flash link sending people over to their site which is rather uncommon:
The founder of Current TV presenting at the recent Web 2.0 Summit and asking for Web 2.0 to have a more specific purpose.
Yesterday liberal pranksters known as the Yes Men handed out 1.2m fake NYTs with positive news throughout, such as the end of the Iraq war, free universities and health care system. There’s also a spoof website and of course the article on the real NYT. I like it. No pressure, Obama.