The girl effect


A remarkable campaign by the Center for Global Development and developed by Wieden+Kennedy and Grow Interactive. You can learn more and support the change on the campaign site and of course there is also a Facebook page and a YouTube channel.


Gen-Y pool party organisation


This is very ingenious. Teens in the UK use Google Earth to find the rare residential swimming pools in their country and then spread the word about their pool party plans over Facebook and Bebo. The owners are obviously not made aware of the incoming crowds. Full story over at the SMH.



Targeting and emotional hook is the core of advertising


Current TV: Social Networking Wars


MTV Asia’s Music Matters survey 2008


Key takeouts are certainly that whilst people enjoy the variety of music, it moves to the mobile device and they prefer it for free. Not really a surprise though.



Firefox 3 Download Day


Firefox 3 has been launched and the people behind are keen to set the record for the most software downloaded in 24 hours so do it now as there’s not much time left! The software download becomes a community experience…

And if you’re keen to find out the expert’s opinion then Walter Mossberg has a sweet round-up on WSJ.

Download Day 2008


The most beautiful goat


The Mazayen al-Maaz is a festival in the Saudi capital Riyadh with the purpose to crown the most beautiful Damascene goat. More pictures from the winner Qahr and his fellow contestants here.




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