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Since I work on the Microsoft account I can assure you that there is little exaggeration in this shortfilm.

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I’m a big fan of interactive TV, especially if it’s well thought through and engages. Samsung was a great recent YouTube-based example. But now take your time to enjoy BBC Three’s Spooks Code 9. You get to upload your passport picture and will then be part of the story. Found it on Laurel’s blog to which I recommend you subscribe to.