Sweet concept for The Shark Project, created by Y&R Frankfurt.

The killer follow-up ad for Sprint’s Nextel Direct Connect. Here’s the previous one: What if Firefighters Ran the World?

If you want to watch what was featured on screen then check out Charlie Brooker’s Screen Wipe, 10 Biggest He and She Cocks in Advertising, here.

More info about the campaign on Mobile Marketing Magazine.

Created by Saatchi & Saatchi Sydney and currently on air.

• The Onion reports that Microsoft’s $300m ad campaign is responsible for televisions crashing all across the US
• ZDNet video interviews with the leaders of 3 of Australia’s largest ISPs on the issues around ISP-level filtering and more on the government’s Chinese style censorship at Computerworld
• Article about a neuroscientist’s suggestion that the internet changes the way our brains work and that the geeks will rule
• The Age of Conversation 2 book has been released
• Complete Joe the Plumber and Barack Obama conversation without Fox News commentary and an article on the internet buzz about McCain’s BFF at SMH
• FEED - Razorfish’s Consumer Experience Report 2008
• Dopplr, an online tool for frequent business travellers
• Great web page analyzer tool and on Conversation Marketing a checklist to assess your internet marketing

Unfortunately I can’t get this to run on my old G4 but it looks quite cool. Found it over at Amnesia’s blog where they also inform of a little special feature.
Link

Update: Got it to run with Camino. Must be a Firefox thing. It’s fun but wears off quickly. Would have been great with real video footage but understandably a bit ambitious. Nice wallpapers though.