A Universal McCann presentation about the interwebs turning us all into influencers.

• eMarketer report on social networking for Baby Boomers
• A list of social media marketing examples which is great if you need case studies for something
• Puma’s Chasing Bolt microsite
• Adweek article on TV networks’ adoption of the online space to push their shows
• Campaign Brief magazine now online as emag
• Tommy TV - branded music portal by Tommy Hilfiger
• Yammer – Twitter for businesses (Just shined at the TC50 conference)
• Vodafone trials Facebook utility
• Virtualisation’s coming to a desktop near you with the co-operation of HP and Mozilla
• Snow Patrol will become the first artists to deliver an interactive album application for the iPhone
• Visa uses Facebook to seduce SMBs
• Adweek’s Digital Hot List
• iPhone is the next ad frontier
• KallOut - search with your mouse
• HBO launches a web video show
• A social network for the fashion minded

Meet PMSBuddy, a free online warning system. Also as a Facebook app. Here’s a little taste:

… with a single goal in mind: to keep you aware of when your wife, girlfriend, mother, sister, daughter, or any other women in your life are closing in on “that time of the month” - when things can get intense for what may seem to be no reason at all.

I reckon there’s gotta be a brand behind this but couldn’t figure it out yet. Then maybe not and it’s ‘just’ a business model punting with the Google ads.

Last week we had the pleasure to host Gen Y expert Anders Sormann-Nielsen at our internal inspiration event. More info about Anders at thinque.com.au.

By now I talk to my clients about social media nearly every day as it’s become such an essential consideration of every marketing activity. Here’s Ogilvy’s PR division’s way of checking a company’s status.

Sweet ad with great insight about the struggle to maintain your dozen of profiles for Meetup.com.

• You must check out Trendwatching’s monthly briefings as they are awesome resources on what’s happening around the globe
• Facebook’s application builder – now everyone can create apps
• Getty Images’ brainstorming tool Moodstream
• Google elbows themselves onto your desktop with their Chrome browser (there’s also a comic book)
• Add your own subtitles to a Chinese movie clip
• Using Web 2.0 in the Workplace article on Center Networks with 30 min video
• Nestle spends 1m on social networks in Australia
• A NYT article on Google’s relationship with ad agencies
• The netbook trend keeps going, here’s Dell’s Inspirion Mini 9
• Stop! Hammertime! in your Firefox