This piece of awesomeness makes you want to turn into a kid. More info and pics on Gizmodo.

Mentos’ new advergame has great detail and is good for a few minutes of distraction but I still prefered their recent Kiss-Cam site.

I couldn’t think of a more random way to interrupt the chess champion’s speech.

This giant LEGO boulder rolling down an empty street in San Francisco is clearly a viral for the upcoming LucasArts game LEGO Indiana Jones: The Original Adventures. Thanks to ADN for sending in.

Better quality for the N-Gage viral on get-out-and-play.com.

Great performance by the Daily Mail newspaper.