I’m a big fan of entertaining and engaging online campaigns using video in an interactive way and here’s a little beauty from Greece for the Lacta chocolate bar, produced by Ogilvy One Worldwide. You decide whether the love story is successful by making choices. In my case there wasn’t much love going as I took a wrong turn and lost Joanna. Might need to try again.
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What also caught my eye is that when you right click the agency inserted a little Flash link sending people over to their site which is rather uncommon:

Anheuser-Busch promotes that their light beer is more drinkable than others. As this kind of ad in my point of view rather wears off quickly Euro RSCG produced a whole bunch of them. Here’s 3 of the total of 6 sticky ads:

Easy to Drink

Won’t Fill You Up

Taste

Unfortunately not much to do on the website but for watching commercials and downloading stuff. Full story over ad AdWeek.

Doesn’t get much lower than this ad for Burger King’s long chicken thingy.

The song’s by Broken Social Scene.

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