Roger Federer’s new Nike ad


New interactive Converse campaign

You gotta love it when epic campaigns break. In this case it’s not so much about the content but more the fact that Converse and their agency Anomaly take you on a trip to visit around 20 different websites with varying depth of content. So grab a drink switch everything else off and start here: thisistheindexpage.com



Helium fun


#3 in Levi’s viral series.


Wonderbra casting call


They’re looking for some serious cleavage for their D to G cup collection though. More about how to volunteer on their website.


If Looks Could Kill


Looks like Toyota put a lot of budget into this interactive advertainment piece. With the glossy online series (6 episodes), interactive clue searching, dummy sister sites, capturing of user details as well as a competition they tick off heaps of boxes to market the Toyota Camry to the ladies.
Link



Nike Flywire


Nike designer Jay Menacher presents the development process of their revolutionary Flywire shoe concept at the Beijing Innovation Summit. I quite like the three screens that he uses for the preso too.


Third leg




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