You gotta give Pedigree credit for their marketing. Each time I come across one of their campaigns it amazes me what they have achieved with the brand, especially comparing it to their breeder ads many years back. And looking at their recent advertising you can clearly see the focus on mongrels in their ads to work the brand name issue.

If you’re a dog owner I’m sure you’ve seen the Adoption Drive campaign which Pedigree will support with a $1 for every dog picture uploaded to the mosaic. What are you waiting for?

Poor chimp’s gonna have nightmares.

Pedigree just keeps them coming straight at dog owner’s hearts. Here’s the resolution spots from the earlier heartbreaking series:

Echo

Bailey

Mary-Grace

Oliver