Imagine the possiblities, especially once users can connect with others through the tubes.
EyePet is a responsive virtual pet that reacts to your every move, providing entertainment and fun for the whole family, plus it’s pretty cute as well.
EyePet comes with an impressive array of abilities all made possible by PLAYSTATION Eye, the next-generation camera for PLAYSTATION 3. A loveable, simian-like pet, EyePet lives in an on-screen picture of your sitting room as captured by PLAYSTATION Eye.
Working in Augmented Reality, EyePet is fully aware of people in the room and will interact with you and your environment. Place an object in front of the camera that EyePet has seen before and it’ll know exactly what to do with it; give it something new and it’ll examine it thoroughly. Tickle it by waving your fingers in front of the camera and it laughs; poke it and it jumps; roll it a ball and EyePet chases around the screen after it.
The only thing I hope is that people will still appreciate the authenticity of a real animal.
Jay Maynard, everyone’s favourite cewebrity uploaded himself onto Microsoft’s I’m a PC landing page - this year’s most talked about campaign so far. And then it was discovered that the ad was (at least partly) produced on a Mac, which if you work in the comms industry is not really a surprise as the creative species still thinks a Mac makes them (do) superior (work). And whilst I adore my Mac at home I couldn’t stand it at work as a PC is just faster. But then maybe Office for Mac is just an absolute dog and being a suit that’s what I primarily use. Enough. Fanboys, you can now hit me with your abuse.
Phase 2 of CPB’s campaign and quite an improvement over the Seinfeld teasers. And if you email (sean@windows.com) the first guy in the ad you get this auto-response:
Hello! I’m a PC – and I can’t answer your email right now. I’d like to say that I’m out climbing Mt. Rainier or biking across Europe with the Swedish Beach Volleyball Team, but in fact I’m probably just chained to a desk somewhere in the depths of Redmond pounding out product specifications.
Now that I have been in a commercial, Microsoft has given me access to super-secret “BillyG” level of executive resources. That’s right – I have my own email auto-responder!
This, as you have probably surmised, is my pre-prepared auto-response (All natural, no filler. No animals were harmed in the making of this response. Except for a ferret.) I really would like to have answered you myself, but if I did, (a) I’d probably get no work done, and (b) then I’d get fired, and (c) then I’d have no chance of doing any more of those really awesome commercials.
So let me try to prognosticate a few of your questions and answer a few of them.
Why did they put you on TV?
I think it’s my devastating good-looks and animal magnetism. No, really – there’s a ferret stuck to my leg right now.
But really – you aren’t even an actor!
No I’m not. But I play one on TV. I really am a Microsoft Program Manager. I work on IPv6, and other things that you haven’t heard of.
How did you get selected?
I auditioned along with a couple of hundred others. I guess I looked very Engineery. And the ferret probably helped.
Are you interested in more acting?
Oh no, I think that Engineering is MUCH more fun.
What’s with Windows Vista? You’ve been watching those commercials again, haven’t you? Windows Vista rocks. Listen to real users, not actors.
