Very insightful. See for yourself at the Top Gear Blog.

Pathetic.

You couldn’t make it more American but it probably hits the sweet spot with the audience.

Brilliant.

A very clever microsite addressing the main buying barriers comfort, safety, space, fuel economy and features in a swift, playful and friendly manner.

Some driver had massive luck last week in Nelson, New Zealand, when a falling tree nearly hit his car:

Now the guys at Jeep had a bit of fun out there and turned it into a viral:

I’ve seen worse.