Professional surfers Jon Rose (US), Mar Ohno (Japan) and Sergio Laus (Brazil) surf a tidal wave called Pororoca (at the mouth of the Amazon River) and Nissan made a documentary out of it to promote their X-Trail baby SUV.
Interesting the way the show the car in this ad. No aggressive driving, no splashing water and mud. They almost managed to make it look like a green car.
Looks like Toyota put a lot of budget into this interactive advertainment piece. With the glossy online series (6 episodes), interactive clue searching, dummy sister sites, capturing of user details as well as a competition they tick off heaps of boxes to market the Toyota Camry to the ladies.
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