I love the design of this microsite. Make sure you check out the Plug and Create section where you can assemble your vision based on a selection of tracks and animations and then share it with the community (very Web 2.0) or embed it on your website. Funnily you can’t add copy to the clips which makes sure the promotion doesn’t backfire and saves them from moderating all entries.
Link
Virgin America has a dedicated website where you can suggest names for their planes.
LIFT is a conference about the challenges and opportunities of technology in our society. In 2006, 350 people gathered for 2 days from more than 20 countries to brainstorm and learn about current challenges and creative solutions presented by emerging technologies. See below two interesting speeches.
#1: Hugh Macleod, expert of online, viral and blog based marketing.
#2: Robert Scoble, famous blogger, author and former Microsoft employee.
A promotional microsite for Casio’s new 10.1 megapixel camera. Make sure you watch the film.
Link
Buy or lease a new Volkswagen car and receive a customized First Act GarageMaster guitar. And you can actually play the guitar through the car’s audio system. That’ll be great fun on the highway at 120km/h when your passenger starts pulling the strings. Have a look at the website where you’ll also find tutorials to learn to play the guitar.
And here’s the campaign TVC with Slash:
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