Although there’s been quite a bit of an outrage about Lee’s latest creative (shot by US photographer Terry Richardson) the Australian Advertising Standards Board finally approved it:

“The board (notes) that the woman is over 18, is fully clothed in attire that is fashionable amongst young women for summer, and that there is no nudity,” its determination said.

“The board also (notes) that consumption of this style of lollipop is now common amongst people over 18.”

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