Great ad asking women to show their breasts as much TLC as men would if they had some.

Research has shown that women are confused about how and when to check their breasts. Rethink wants to help save lives by dispelling the confusion about how to be breast aware with a simple, effective new way of thinking about examining your breasts. TLC is an important message for all women and simply asks that women show their breasts some TLC:

TOUCH your breasts. Feel for anything unusual.

LOOK for changes. Be aware of their shape and texture.

CHECK anything unusual with your doctor. Chat with your friends if you are worried.

There is no need to follow a fancy routine for examining your breasts, just be familiar with how they look and feel so that you notice changes. You can do this by looking and feeling in any way that makes you feel comfortable