I just love it when marketing gets original. This time it’s a very surprising use of Facebook Connect for Activision’s game [Protoype] by Belgium agencies Sponge and One Million Dollars. It’ll take a little while to load but it’ll be more than worth it. I won’t spoil any more so hit it!

Update: Site’s down as they must get hammered with traffic looking at the Twitter volume so make sure you bookmark it and go back later.