As I lived down under the last 4 years I got really sucked into the various sport disciplines of relevance, mainly Rugby League/Union and Cricket. Now here’s a great activation concept that brings all the manliness together for Unilever’s Rexona brand, done by Octagon with the web support of Soap. 8 of the best Aussie athletes compete in various disciplines and Ricky ‘Punter’ Ponting is hosting it all. The execution is using various media channels, from the TV slot to YouTube, full viewing of the episodes on the site, RSS, widget … and the girls will love the photo section.
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