Anheuser-Busch promotes that their light beer is more drinkable than others. As this kind of ad in my point of view rather wears off quickly Euro RSCG produced a whole bunch of them. Here’s 3 of the total of 6 sticky ads:

Easy to Drink

Won’t Fill You Up

Taste

Unfortunately not much to do on the website but for watching commercials and downloading stuff. Full story over ad AdWeek.