Volkswagen is pushing their R Range down here in Australia and New Zealand with two engaging concepts. First of there’s a great audio-based microsite for the Aussies:

Then the Kiwis get to do the R Series License Test (unfortunately mine was deferred):

I’m a fan of this whole multi-sensory stuff connecting on a higher emotional level. The recent Bloodlines site for Porsche also focused on the cars’ sound rather than looks.