Calvin Klein’s nipplegate
Eva Mendes’ banned commercial for the perfume Secret Obsession. A solid strategy from a marketing point of view: show nipple, ad gets banned, goes viral, save media dollars.
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[...] This commercial for Calvin Klein’s Secret Obsession perfume featuring Eva Mendes wearing nothing but her birthday costume is banned from American television because the ad is “too sexy”. A solid strategy from a marketing point of view: show a nipple, ad gets banned, ad goes viral, save media dollars. (Source: ettf.net) [...]